Measurement
Analytics
MVP metrics only.
- Gift claim rate
- 78%
- Getting-to-Know-You completion
- 64%
- Activation (signup → first story)
- 58%
- Weekly response rate
- 71%
- Book order conversion
- 41%
- Order volume, 30 days
- 312
Avg. time to claim: 2.4 days
Median 11 days to finish
Avg. 9 days
Steepest drop at week 12
Avg. 348 days signup → order
Revenue $41,880
Weekly response rate & drop-off
Share of storytellers answering, by prompt week
Week 1Week 20